Tracing patterns since 1997
We’ve spent nearly three decades learning how people think, what they want, and why they act
Who We Are
Marketing Advisory Services was founded in 1997 with a clear belief: that good decisions start with good data. Nearly three decades on, that belief hasn't changed — but the complexity of the questions our clients face certainly has.
We are a hands-on research consultancy. We don't believe in one-size-fits-all frameworks or off-the-shelf reports. Every project we take on is built around the specific industry, context, and challenge of the organisation we're working with. We get close to the problem, involve the right people, and deliver insight that is genuinely actionable.
Our work spans qualitative and quantitative research, strategic consultancy, brand analysis, and EU funding support — always with the same goal: to help organisations see clearly and move with confidence.
People Behind the Patterns
Our team brings together expertise across marketing, social science, law, and research — united by a curiosity for what lies beneath the surface.
Daniel founded Marketing Advisory Services in 1997 and has led it ever since. With over 25 years of experience in marketing and a Diploma in Marketing from London City College, he brings a rare combination of strategic vision and practical market knowledge to every client engagement.
What distinguishes Daniel is his instinct for complexity. He has built MAS into a consultancy trusted by some of Malta's most prominent organisations precisely because he understands that no two industries, clients, or challenges are the same. His approach is always tailored, always hands-on, and always focused on delivering results that matter.
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Daniel Abela - Managing Director
Elaine brings academic rigour and real-world research experience to everything she does. Holding a PhD in Marketing from the University of Malta — where she also holds a resident academic post — she bridges the gap between research theory and strategic application in a way few practitioners can.
Over eight years she has led complex market research projects, developed marketing communication strategies, and guided clients through EU funding processes. Her dual role in academia and consultancy gives MAS a depth of analytical thinking that consistently elevates the quality of its outputs.
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Elaine Grech - Associate Marketing Consultant
John approaches consumer research from a perspective most consultancies simply don't have. As a social anthropologist specialising in consumer behaviour, urban culture, and youth culture, he looks beyond the data to understand the deeper social forces shaping how people think and act.
With a PhD in Anthropological Sciences from the University of Malta and seven years of marketing research experience, John adds a dimension to MAS's work that is genuinely difficult to replicate — the ability to ask not just what people do, but why.
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John Micallef - Social Anthropologist
Claire ensures that MAS operates with the highest standards of compliance and integrity. A warranted lawyer holding a Masters in Economics of Competition Law from the University of Malta, she provides the legal grounding that underpins the rigour of MAS's work.
Her expertise is particularly valuable in an environment where data collection, client confidentiality, and regulatory requirements are central to every project. Claire is the reason MAS's clients can engage with confidence.
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Claire Cassar - Legal Counsel
From coordinating focus groups and mystery shopping assignments to managing client accounts and overseeing data collection, Naomi ensures every project is executed with precision and on time. Her contribution spans the full research process.
What sets Naomi apart is her drive to go deeper. Currently pursuing an MSc in Data Science alongside her role at MAS — having graduated with a BA (Honours) in Business Enterprise from MCAST in 2021 — she brings an analytical perspective that is increasingly central to the way MAS interrogates its findings.
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Naomi Thornley - Research Executive
Sandra is MAS's eyes and ears in the field. Since joining the team in 2022, she has been actively involved in data collection across a wide range of formats — online surveys, in-person interviews, focus groups, and secondary research.
What Sandra brings is consistency and care. Respondents engage openly with her, and that human quality directly improves the quality of the data MAS delivers to its clients.
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Sandra Camoin - Research Interviewer
Caroline is the person who keeps the business side of the operation running smoothly. From issuing quotations and proposals to managing client communications and chasing payments, she ensures that every client interaction is handled with professionalism and efficiency.
What Caroline brings to MAS is a career's worth of commercial experience. With nearly three decades in export management and a background spanning business development, sales, and executive support across a range of leading organisations, she understands how businesses operate — and what clients expect.
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Caroline Mattocks - Administrative Executive
Don’t take our word for it
Here’s what the organisations we’ve worked with have to say
“MAS has been entrusted with a YMCA quantitative research project which is complex in its form as homelessness in Malta is partly invisible. They have handled it meticulously and professionally with great dedication to understanding its complexity and went the extra mile in carrying out a qualitative approach to it as well. MAS is outstanding in its tailor-made services for the customer”
Mr. Anthony Camilleri - YMCA Malta
“BOV Asset Management entrusted Marketing Advisory Services with a market research project which turned out to be a very positive experience. We were impressed with their commitment and professionalism throughout the research process and their insights when presenting their findings to our audiences. Their research is very thorough which proves their high level of expertise in the field. We definitely recommend it.”
Ms. Tara Vella - BOV
“Over the past months, Marketing Advisory Services was commissioned by GO plc to execute several market research projects. Whilst these assignments varied in detail and complexity, the support that has been provided to GO plc has always been extremely satisfactory with Marketing Advisory Services being highly professional in their approach. Their insight, particularly in recommendations and suggested courses of action for GO plc, add value to these assignments”
Ms. Alison Schembri - GO plc
“I just wanted to thank Daniel and all the guys at Marketing Advisory Services for the excellent job they did in the conduct of the perception survey. I am glad that we decided to work with them. We combined our knowledge/expertise and hence the results achieved will be crucial in the drafting of our strategy for the upcoming future. Keep it up!”
Mr. Kenneth Farrugia - FIAU
“Working with Marketing Advisory Services has always been a pleasant and professional experience. They showed that they have the necessary expertise and resources to provide solutions tailored to our research needs. Their insight and competence enabled us to continue publishing research for the benefit of young people"
Ms. Miriam Teuma - Agenzija Zghazagh
“Marketing Advisory Services were professional and thorough as they worked with us on a project that required the application of both quantitative and qualitative research methodologies. The MAS team was able to apply these methods to help us achieve our goals”.
Mr. Simon Galea - Kitchen Concepts