Testing the Effectiveness of Advertising Campaigns


Marketing Advisory Services was commissioned by The Sense Group to conduct a quantitative study in Malta, via online surveys. The aim of this study was to understand respondents’ patterns of both alcohol consumption and drinking and driving. This project is carried out yearly, with the objective of testing the awareness and effectiveness of The Sense Group’s advertising campaign.

Marketing Advisory Services conducted data collection which took around 4 weeks, after which, the data was interpreted and results were presented. Respondents were selected on the basis of gender, age, and region.

“To understand how consumers really think and feel, it is vital to go beyond words.”

Katja Bressette


The research exercise was successfully reviewed and informed The Sense Group about the population’s alcohol consumption, the population’s drinking and driving patterns and the effectiveness of The Sense Group’s advertising campaign.

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