Marketing Advisory Services was approached by Hudson Holdings to carry out a quantitative research study targeting Maltese residents spanning several different age groups. The main aim of the study was to investigate the buying behaviour and preferences of the different age groups. Marketing Advisory Services scripted the questionnaire and coordinated the data collection process. Once collected, the results were documented and analysed.
This data collection approach consisted of 400 face to face interviews carried out, over a period of two months. The questionnaire was around 10 minutes long and explored different aspects of buying behaviour and buying preferences. The sample was grouped by gender, age, and region. This allowed for the sample to be representative of the Maltese population.
“Research is about engaging in a conversation with a brand.”
This research exercise did not only explore the behaviours and preferences of local stores, but also online stores that were visited by the Maltese population.
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