FUSION is an EU research and innovation funding programme that supports and promotes local research and innovation as well as providing the necessary support to enable researchers and technologists to turn their innovative ideas into a market-ready reality.
Marketing Advisory Services was commissioned as a service provider for Stage 2 and Stage 3 of the programme in order to conduct a number of Market Research exercises with the aims of identifying whether there is a market for a number of different technological concepts and prototypes. The projects in which Marketing Advisory Services was involved spanned several industries including aerospace, architectural design, and audiovisual communication. During the exercise we assessed the size of the market (both locally and on an international scale), the demand for such products, any gaps in the existent markets that could be filled by these technologies, and what other companies are currently or could potentially become future competitors if the technology was introduced in the market.
Additionally, we conducted a Product Development Costing Exercise, which provided initial estimates of the costs involved, in order to get the technology being developed to a state of market readiness, the product pricing and positioning as well as a 3-year forecast including worst case, most likely case and best case scenarios.
“The best vision is insight.”
Market research was held to determine the potential market size, geographical market and the demand for the resulting products and technologies. Additionally, Marketing Advisory services helped identify the potential market segments and the differentiating factors and USPs. The Product Development Costing; a multidisciplinary team was engaged to ensure a seamless assessment was provided of the various costs, which were estimated.
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