These marketing mistakes will make you look like a rookie:
Ignoring new marketing channels and media platforms
Nowadays new digital media platforms are constantly emerging and evolving. These new channels are of predominant importance as they allow you to easily connet with your audiences. Successful companies do not just stick to the same traditional strategies and channels, but embrace innovation and adapt to the new digital world. Businesses that take advantage of these multiple channels are shown more profit in return.
If done right SEO or Search Engine Optimisation, will provide fairly good return on investment, especially compared to other digital marketing strategies such as PPC advertising. Nowadays, search engines are developing further which shows that the importance of SEO is not going to cutback any time soon. Finally, keep in mind that your competition are doing it. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is.” Jason Bayless
Lack of research and testing
Market Research is a crucial factor which will help you determine the performance of each of your marketing efforts. Research and testing of any promotional attempt such as offers and prices will help you secure the sale. Read all about How Market Research can guarantee your business’ success.
Neglecting to have a website
In this day and age a website is essential for any business. Websites help your customers search for any products and services even before directly contacting you. Same concept with SEO, not having a website will lose you a potential customer to a competitor who does!
Targeting the wrong audience
Ensure you know your products and services and target the correct target audience accordingly. Understand the needs and wants of your target audience. This will help you find the right marketing channels to communicate your message with your audience.